Check out these simple email list building tips before you embark on your next marketing campaign.

Email marketing is a difficult task without a sizable email list. Unfortunately, building your email list one is not as simple as buying email addresses in bulk or leaving a sign-up sheet on the front door. Email lists also need nurturing. While numbers are obviously important, you’ll also need to focus on quality to make your email list effective.

If you are new to building email lists then you must try these simple tips!

Opt-ins, everywhere!

To begin, start by forming an acquisition strategy that will grow your email list quickly. The good news is that there are several places to get email leads. Diversify your acquisition methods: the more opt-in opportunities you provide, the faster your email list will grow.

  1. Your website offers prime real estate on which to build your email list. Any visitors to your website are already interested in what you offer and are might want to hear more.

opt in become an email expert

2. Try to sign up customers at the point of sale. Their purchase history offers brilliant insights into the sort of content you should share with them.

3. Make sure you have up-to-date social media accounts – these are easily shared between subscribers and their social networks, which will increase your visibility.

social media account tiles

4. Try hosting real-life events – like competitions or stalls at expos – to promote your product and get people signed up.

Microsoft WPC event

In summary, you need to convert all of these locations into opt-in opportunities. You should build opt-ins into every customer interaction, including enquiry and support services.

Permission-based Email Lists

Sending emails without permission can lead to a lack of engagement, an increased spam rating and a damaged reputation. On the other hand, asking for permission builds trust and keeps your email list focused to those who are interested in you. It’s worth taking a look at Campaign Monitor’s useful examples of what counts as permission before proceeding with a campaign.

Most importantly, don’t purchase email lists. For starters, you won’t have permission from anyone who you want to send emails to. Furthermore, many service providers (like MailChimp) won’t allow you to use them. Even if your emails get through, they’re more than likely to be dumped in the spam bin.

you've got spam mail

Secure Your Email List

Try a double-opt in process. Once a subscriber has filled in a sign-up form, send them an email to confirm their address and that they wish to receive emails from you. This is also a perfect opportunity to ask a few questions about your subscribers.

mailchimp infographic how opt ins work

subscriber gift opt in

Email List Hygiene

Now for some bad news: email lists degrade by an average of 22% a year. That means you will need to commit to regular hygiene practices to keep an email list profitable. For starters, you can clean up your email list by removing addresses that bounce and people who never respond to you.

gmail emails in trash

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