Email is the marketing channel generating the highest ROI. In fact, for every $1 spent, email marketing generates $44 in ROI and is easy to use and get started with. When looking to grow a business or attract new customers, marketers know email will deliver.

With email’s popularity, the technology has grown, and the ability to send personalised and targeted emails has grown as well. Email personalisation allows a marketer to use customer data to create emails specific to each subscriber based on data already known. This means email content can be customised based on information like name, gender, location, birthday, interests, recent purchases and more. Personalisation is so successful, it can increase your email’s chance of being opened by 26%!

The handy infographic, 10 Email Marketing Do’s and Don’ts, details email marketing do’s and don’ts, including personalisation, that every marketer should know before they push send to ensure their email campaigns deliver.

10 email marketing dos and don'ts

At Crossware Mail Signature, we give you the power of personalisation in each everyday email. Edit your email headers and footers depending on recipient information e.g. internal or external to company, email domain, keywords in subject line. Check out our features list to learn more!

Source: 10 Email Marketing Do’s and Don’ts by Campaign Monitor


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